Never Underestimate The Power Of Words

In a traditional company, a good company newsletter can be a very useful marketing vehicle. Newsletters are a great way to keep in touch with customers and to keep your name fresh in their minds.  It can build credibility, image, relationships and allow you to become the expert in your area. They give you a measurable and definitive way to target your market and position your business.

A newsletter design generally should be a fast read, packed full of valuable information. Articles should focus on techniques for increasing profitability. It should not be an overconfident piece of fluff full of promotional information about your products and services.

Newsletters can be as simple or as elaborate as you want them to be, but having good content is crucial, and so is the look. Layout, design, graphics and distribution are the most time-consuming and energy draining (but necessary) tasks for having a successful newsletter.

Keep in mind that a successful newsletter doesn't guaranty sales, it's only the first level of the sales process, but it is vital to the success of your business. Once your newsletter is established as valuable and consistent, you are creating trust and this opens the door to asking your readers to buy something from you, or to hire you for services.

DataWedge Marketing Programs

If you have been in the industry for any length of time and managed to survive, you have already learned the importance of marketing, and learned the differences between MARKETING and RE-MARKETING.

What you may not be aware of is DataWedge has programs that help you in the area of RE-MARKETING. If you are a current user of our on-line ordering engine, this assistance comes at no additional cost.

DataWedge has the ability to CREATE, SEND and TRACK email campaigns sent out to email addresses collected as a result of using the on-line ordering engine.  (The engine contains the specific "OPT-IN" process necessary to maintain compliance with ICANN addresses collection and usage guidelines) 

The person in charge of the DataWedge marketing process is Liz Sniegocki.  Liz’s job is to create email marketing campaigns and send them out to registered customers from our web engine in an effort to drive more business to the internet.   In short: Liz’s job is to help you remind your customers that you still exist.

Above are some visual examples of previous campaigns sent out.

As a busy professional, you need to spend your mental and emotional energies doing what you do best: serving your clients.  DataWedge and Liz can do all of your campaign work and save you the hassle and time it takes to write and publish your own emailing campaign.

The protocol for initiating a campaign is a fairly loosely defined process. The best place to begin is by thinking of a "target concept" (such as Boss's day, St. Patrick's Day, the announcement of a new Restaurant, etc).  Once you have your idea in mind, simply notify Liz by our email form, CLICK HERE. Send along any logos, images, slogans or tag lines you wish to use, and a "rough idea" of the contents for the campaign subject material. Liz will then respond with the next available window of time for a campaign to be sent out, and will begin the process of drafting the campaign including graphics and text. (Note: normally, we like to see about 2-3 weeks of lead time for this process).

Once a proof is agreed upon, "the campaign date is hard-set" and mailed. After the campaign is sent out, a link will be automatically generated in your DataWedge Admin Pages (http://admin.dtsc.net) that you can use to TRACK and see the success of the campaign.  This tracking includes how many times the advertisement was OPENED, how many times the campaign was actually CLICKED THROUGH, and how many orders were generated as the result of the campaign.

Over time, we have gained a small amount of wisdom in our marketing efforts. One of the biggest issues noted is that customers simply do not like to be barraged with mindless, useless emails. The worst thing that could happen is to have a customer simply "opt-out" of future notifications, essentially closing the door on such an inexpensive method of marketing.

For this reason, we insist that all campaigns have something USEFUL to say, and are SPARING in their frequency. You don't want to annoy the very customers you are trying to market to.

Again, this marketing program comes as a value-add service that we give-back to our customers; it carries no additional cost to you.  We invite you to drop Liz an email and start the process of igniting a marketing campaign for your delivery service!

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