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"Last
month's
article
covering
Visa’s
policy on
additional
fees
certainly
struck a
chord with
our customer
base last
month.
Over the
past 30 days
we have
received
multitudes
of phone
calls from
clients
wanting more
information
on this
topic, or to
discuss the
scenario
further in
regards to
how
vulnerable
they are."
Common
Scams...
Because
of the
popularity
of the
subject
material, we
figured we
would post a
"part 2" on
the topic of
credit
cards...
covering one
of the most
common
scams/issues
we see pop
up. In
particular,
the topic of
issuing a
credit to a
"CHECK CARD"
customer.
Let's
paint the
picture for
you: A
customer
calls up and
orders $50
worth of
food.
Following
normal
procedure in
the system,
the CSR
takes the
details,
takes the
Credit Card
info, and
processes
the order.
Five
minutes
later, the
customer
calls back
ANGRY that
their
account has
already been
charged for
the dollar
amount, even
though no
food has
been
delivered as
of yet. When
the
CSR/Manager
tries to
explain the
situation,
the 'proof'
comes in the
form of a
bank
statement
produced
on-line,
showing an
actual
charge
against the
customer's
account.
A
slew of
insults and
tirades
often
follow...
backed up
with threats
to report
the RDS to
the Better
Business
Bureau, the
Attorney
General, etc
etc etc....
unless the
RDS gives an
IMMEDIATE
CREDIT to
the customer
to repair
the damage.
In
desperation,
the RDS then
voids the
order and
issues a
credit to
the
customer's
credit card
account.
This is
where many
managers
unwittingly
make a bad
situation
worse, and
where the
damage is
done.
First,
let's dive a
little
deeper into
the Credit
Card
process.
When you
"charge" a
card and
obtain an
approval
using a
credit card
number, what
you are
essentially
doing is
staking a
claim
against
someone's
credit
limit.
The
'approval'
is nothing
more than an
official
'IOU' from
VISA/MC/AMEX
that says
you have
'officially
staked your
claim'
against a
portion of
someone's
credit
limit.
No
money is
ever
transferred,
however,
until you
have
actually
BATCHED OUT
the credit
cards for
the day.
During the
batch
process, you
are
uploading
each and
every
transaction
you have an
approval
for, and
collecting
upon their
dollar
amounts.
This BATCH
process is
what starts
the ball
rolling in
terms of ACH
transfers
from your
CUSTOMERS
accounts to
YOUR
accounts.
Under
normal
circumstances
this system
works fairly
well... but
it gets
murky when
you
introduce
the concept
of a CHECK
CARD into
the mix.
Unlike
a CREDIT
CARD that
posts your
IOU's
against a
person's
CREDIT
limit, a
CHECK CARD
posts an IOU
against a
person's
available
ACCOUNT
BALANCE. The
account
balance, in
many cases,
can be
checked over
the internet
at the
issuing
bank's web
site, and
the
reduction of
the
"available
to spend"
dollar
amount can
be seen
immediately.
As
soon as the
customer
sees this
'charge' on
their
account
prior to the
food being
delivered,
an
assumption
is made that
the RDS is
running some
sort of
scam. (The
irony, of
course, is
that the
CUSTOMER is
the one
potentially
running the
scam). It's
the process
of VOIDING
the order
AND ISSUING
the credit
that causes
the damage.
By
VOIDING the
order, no
money is
transferred
into the
RDS's
account
during the
batch, and
by ISSUING A
CREDIT,
money is
actually
moved FROM
the RDS's
account INTO
the
customer's
account.
The net
resulting
effect is
that a
customer
comes out
$50 ahead...
whereas (if
enough time
has passed),
the RDS may
additionally
have to pay
the
restaurant
for a busted
order.
The proper
way to
handle this
FINANCIALLY
is to simply
void the
order so
that no
money is
transferred
when the
batch is
posted.
The
"rules" for
the amount
of a time an
approval is
considered
null/void is
completely
dependent
upon the
issuing bank
for the
Visa/MC.
Normally,
it's about
48 hours
before the
"hold" on
the funds is
removed, and
the
customer's
available
funds are
unlocked
again.
But the
damage is
done to an
RDS if they
both VOID an
order and
ALSO issue a
credit for
the dollar
amount.
There
is no good
answer for
how to get
the
'available
funds'
unlocked on
a person's
account.
This is
completely
up to the
issuing
bank.
But a sure
way to add
insult to
injury is to
start giving
away money
to solve the
problem.
Of course
there are
customers
that spend
their
checking
account
right up to
the limit,
and are
simply
ignorant as
to how the
financials
behind a
check card
actually
work.
But in many
cases a
customer is
betting that
the RDS
doesn't
know, and
with enough
noise and
threatening
will be able
to bully
them into
giving away
some free
cash. |