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On
average an RDS on their BEST MARKETING DAY will take 10-20% of their
orders over the internet. Again, that's on their BEST day.
Sure,
a sharp looking web site has a much better chance at taking a web order
than a shoddy-looking one. But by and large, the numbers ring true
across the board: 10-20%. That means that if you take 50 orders a day
in your call center, you can expect to take about 5-10 a day over the
internet.
The
general opinion is that the customer base at large doesn't think of
ordering food on-line that same way they think about ordering a book
on-line, or bidding on an auction on-line. Generally customers want to
talk to a REAL person over the telephone to discuss their needs and
wants surrounding their dining experience.
This
creates a serious problem for the RDS owner. Every market has a need to
produce an on-line web presence for their customer base.... but they
can't justify spending thousands of dollars for a web server, thousands
more for web site development, not to mention the high monthly cost for
a high-speed internet pipe... only to cater to roughly 10% of their
potential customer base.
DataWedge
has the answer. We have created an on-line ordering web module that we
take care of. It integrates with DMS... no re-keying your menu data. No
re-keying incoming web orders. We host it for you, take care of
code updates, web maintenance... at a fraction of the cost it would
take you to build your own.
Now
an RDS can maintain a professional web presence without paying the
price for one. Our system is based upon a "pay as you go system",
meaning that you pay DataWedge on a per-order basis in exchange for
using the web engine.
Want
to update your menus on the web site? No problem. Click a
single button, and DMS refreshes the internet web module with all of
your latest Restaurant, Menu, and Delivery Fee data.
In
addition to keeping costs low, the "pay as you go" system also offers
some serious advantages and Value-Add Services to the RDS organizations
that utilize our web module.
- On-going web development.
Transaction fees go back in to the development pot... any individual
RDS pays only for a tiny fraction for the constant web-development
being done behind the scenes... all maintained by DataWedge.
- Free web marketing services.
Since the system is based upon a per-transaction fee, it is in
DataWedge's obvious best interest to market and re-market your web site
in an effort to generate as much business as we can for your
operation. Got a new restaurant? Let us send one of our
e-mail advertisements
out to your established web customers.
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Quick Template creation.
Don't have a current web site, but want to get on the internet quickly?
No problem. We have a template that we issue free of charge to
any DMS customer that needs to get up and running quickly, but doesn't
have a web presence. Just give us your RDS logos and we can run from
there.
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Snap-in web module.
Already have an existing web site? No problem. We can offer our
web engine as a snap in module to your existing web site. With just a
few easy steps, you can wrap our web engine right inside your existing
web page. We can even match your existing color scheme.
Chances
are you have seen our engine in use by other RDS's, and may have
already used one to place a food order for you or someone else.
DataWedge is the leader in providing software for the RDS industry.
Want
to know more about the Web Module and how it can work for your
business? Give us a call (208) 874-4185. We would love to hear from
you.
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